Our Journey

A young brand


We are a young Scandinavian brand, based in Norway, passionate about creating jeans that combine quality, comfort, and ethics. Every detail matters, from fit to fabric, and we are committed to being completely transparent about how our jeans are made.

Materials Matter

We only use high-quality thick cotton, because the foundation of a great pair of jeans is in the fabric.

With our 99% cotton 1% spandex mix, they become Soft, durable, and long-lasting. Our cotton is selected with care to ensure your jeans feel amazing from the first, to last wear.

Design and prosess

Our City jeans collection has been carefully designed in Norway, and produced by our team in China.

Designing our jeans starts with careful sketches and patterns. We consider fabric, stretch and stitching methods, and communicate this with our manufacturer.

We have chosen the best manufacturers we could find, who are experts at the field they work with. Here is a photo of one of our design teams.

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Our Values

Our core values are built around natural materials, strong fabrics, and attention to small details. We care deeply about using natural cotton, because strength in fabric is essential. Our jeans are made to hold their shape, age well, and withstand everyday use.

Our future products will also have focus on natural fabrics as well.

Button label

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Thank You

We hope to continue meeting our customers standards, as we expand with more designs, new customers, and with new manufactures around the world.

We are so grateful for every single one of you, that has taken a part of our journey, as a brand new Scandinavian clothing brand, based on high quality and natural materials.